VaShon Pruitt is an LA-based director, photographer specializing in portraiture and street-style documentary work, with a goal of highlighting the experiences of the underrepresented people of the community. He founded Imagination Reigns Supreme, a multimedia company, specializing in photography and videography, servicing the greater Los Angeles area and abroad. With a background in public relations, he places a strong emphasis on the art of storytelling, with an aim of connecting the audience and subject through visual experiences, creating transcendent moments out of which the very ideas were born.

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